Brand Identity 2020

Description

This brand identity piece features an afternoon tea menu booklet for The St. Regis Hong Kong, created with graphic design by Oddity. The white vertical booklet displays delicate gold foil geometric line art, including a sunburst motif and clean framing lines, alongside the text 'AFTERNOON TEA' and 'The DRAWING ROOM'. It rests flat on a light pink surface against a vibrant orange upper background, illuminated by direct lighting that casts a sharp shadow to the right.

Style

Vertical, Commercial, Clean, Minimalist

Techniques

Typography, Emboss & Deboss

Industries

Specialty Retailers

Color

Background

Gradient

Context

Advertising Campaign, E-commerce / Product