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·The St. Regis Hong Kong Brand Identity Red Book and Box

A red book resting on top of a textured grey box against a red and purple studio background.

Brand Identity 2020

Associated creatives

Description

A vibrant red book rests horizontally upon a textured grey box, creating a striking geometric composition against a split red and purple studio backdrop. The red book features minimal gold foil stamping with lines for Date and No. The grey box below displays an embossed arched pattern across its front surface. Clean studio lighting casts a sharp, defined shadow to the right. This graphic product arrangement was created as part of the brand identity for The St. Regis Hong Kong by Oddity.

Style

Horizontal, Commercial, Clean, Graphic

Color

Scarlet (50%)

Medium Grey (50%)

Background

Solid Colour

Context

Advertising Campaign