Logo
  • Home
  • ·Media
  • ·The St. Regis Hong Kong Brand Identity Cards
Brand
The St. Regis Hong Kong
ProjectBrand Identity
Four vertical rectangular cards in orange, lavender, purple, and green featuring debossed sunburst patterns and gold foil lettering.

The St. Regis Hong Kong Brand Identity 2020

Associated creatives

Oddity
OddityGraphic Design

Tags

brand identity cardsidentity cardsbrand cardscolored cardspaper cardsembossed cardssunburst pattern cardsgraphic design collateralprint collateral

Description

Graphic design showcase featuring four vertical cards arranged diagonally on a neutral beige background for The St. Regis Hong Kong brand identity project. The cards display vibrant colors of orange, lavender, purple, and dark green with tactile textured paper surfaces. Each card incorporates an intricate debossed sunburst pattern radiating outward from a circular or diamond-shaped die-cut aperture in the center. Gold foil typography at the bottom of each card reads text related to The Drawing Room and The St. Regis Bar. Clean, studio lighting casts soft shadows to the right, highlighting the dimensional relief and premium finish of the print collateral.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Emboss & Deboss

Color

Burnt Orange (30%)
Lavender (30%)
Forest Green (30%)

Background

Paper Texture

Context

Brand Film / Corporate Video