The St. Regis Hong Kong Brand Identity 2020

Description

This macro photograph showcases a sophisticated brand identity design element created for The St. Regis Hong Kong. The composition features a rich green textured paper stock marked by precise, radial embossed lines that converge toward a central square window. Through this aperture, layered paper elements in contrasting shades of purple, white, and rust orange are visible, creating a sense of depth and tactile dimension. The lighting is soft and directional, highlighting the fine grain of the paper stock and the crisp edges of the cut-out window. This meticulous graphic design piece reflects high-end craftsmanship and tactile branding.

Style

Artistic, Horizontal, Tactile, Minimalist

Techniques

Paper Art, Macro, Emboss & Deboss

Industries

Hotels

Color

Background

Paper Texture

Context

Advertising Campaign