Brand Identity 2020

Description

This brand identity project for The St. Regis Hong Kong showcases an elegant menu and collateral design system. An open grey fabric-bound folder displays custom green index tabs categorising beverage options alongside a crisp white Afternoon Tea insert featuring refined typography and minimalist line art. The arrangement rests on a deep green backdrop, highlighting the tactile materials and sophisticated colour palette.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

Textured Backdrop

Context

Advertising Campaign, Catalogue