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ProjectBrand Identity
Two colorful wheelie bins outdoors, featuring custom graphic stickers including a pink rectangular typography label and a white character sticker.

Brand Identity 2023

Associated creatives

Accompany
AccompanyGraphic Design
Ten Two
Ten TwoWeb Development

Tags

wheelie bins with stickerswheelie binsyellow wheelie bingreen wheelie bingraphic stickerstypography stickercharacter sticker

Description

This image showcases a brand identity project for Round and Round featuring custom graphic stickers applied to outdoor wheelie bins. Two bins stand side by side outdoors in natural light, a yellow bin on the left and a light green bin on the foreground right. The yellow bin features a playful white character sticker with a yellow hula hoop. The green bin displays a prominent rectangular pink sticker with black serif typography that reads DISCOVER MORE, DISCARD LESS, along with a smaller circular orange sticker depicting a bird holding a bag. The composition is captured with a shallow depth of field against a soft, out-of-focus background.

Style

Vertical, Commercial, Warm, Clean

Techniques

Natural light

Color

Mustard (40%)
Sage (50%)

Context

Advertising Campaign