Logo
  • Home
  • ·Media
  • ·Superloop Stuck in 2011 shopping cart parking lot editorial
Brand
Superloop
ProjectStuck in 2011
Man lying horizontally balanced on top of a metal shopping cart in an empty outdoor parking lot rooftop under an overcast sky.

Superloop Stuck in 2011 2024

Associated creatives

Simon Harsent
Simon HarsentPhotographer
Leo Burnett
Leo BurnettCreative Agency
Pool Collective
Pool CollectiveProduction Company
Gustav Sundström
Gustav SundströmDirector

Tags

man balancing on shopping cartman on shopping cartman horizontal on cartshopping cartmetal shopping cartman in purple shirtman in khakis

Description

This editorial image for the Superloop project Stuck in 2011 depicts a man lying horizontally and rigidly balanced atop a metal shopping cart. The scene is set in an expansive, concrete rooftop parking lot under a pale, overcast sky, flanked by tall light poles and distant low-rise buildings. The man wears a light purple shirt, khaki trousers, and dark shoes, with a necktie hanging loosely beneath him. Captured with a desaturated and muted color grading, the composition emphasizes a surreal and deadpan aesthetic against the vast empty asphalt.

Style

Editorial, Vertical, Desaturated, Earthy

Techniques

Analogue / film, Natural light

Industries

Telecommunications

Color

Lavender (30%)
Beige (50%)
Jet Black (20%)

Background

Rooftop

Context

Advertising Campaign, Editorial