Sporty & Rich X Hotel du Cap-Eden-Roc Spring 2023 Ad Campaign 2023

Description

Captured in black and white, a woman reclines horizontally across a classical stone bench set upon an open grassy lawn. She is styled in a relaxed, matching striped button-down pajama shirt and lounge pants with piping details, resting her head on one hand and wearing a metallic wristwatch. Natural, diffused outdoor daylight illuminates the scene, highlighting the textured stone carvings of the bench and the crisp tailored silhouette of the apparel. Creative direction for the Spring 2023 collaborative campaign was led by Emily Oberg.

Style

Vertical, Commercial, Monochrome

Techniques

Natural light

Industries

Streetwear

Color

Background

Garden

Context

Advertising Campaign