Sportmax Fall 2025 Ad Campaign 2025

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This striking monochrome fashion image for the Sportmax Fall 2025 ad campaign features model Ida Heiner captured by photographer Julien Martinez Leclerc. She is posed dynamically against a stark white seamless backdrop, wearing a sleek black sleeveless dress with a high side slit paired with tall slouchy leather boots. The styling by Katie Burnett emphasizes sharp silhouettes and clean lines, complemented by hair from Olivier Schawalder and makeup by Yadim Carranza. The high-contrast black-and-white grading enhances the sculptural quality of the garments and the dramatic posture of the subject.