Fall 2025 Ad Campaign 2025

Description

This black and white studio campaign image for Sportmax features model Ida Heiner captured by photographer Julien Martinez Leclerc. The subject wears a dark, heavily textured garment featuring long, flowing fringe details that extend dramatically from the arm. Posed dynamically against a clean white backdrop, the model projects a striking, structured silhouette with slicked-back dark hair. The high-contrast monochromatic lighting accentuates the intricate linear patterns of the fabric and the fluid movement of the fringe. Creative direction for the Fall 2025 ad campaign is credited to Ivan Olita c/o Bravo Enterprises, with styling by Katie Burnett, hair by Olivier Schawalder, and makeup by Yadim Carranza.

Style

Editorial, Vertical, Monochrome, Clean

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign