Sportmax Fall 2025 Ad Campaign 2025

Description

This image from the Sportmax Fall 2025 ad campaign features model Ida Heiner captured by photographer Julien Martinez Leclerc. The subject poses dynamically against a clean white backdrop, wearing a fitted black dress complemented by striking, elongated fringe sleeves that stream dramatically overhead. Styled by Katie Burnett, the look includes sheer dark tights and black footwear, with hair styled by Olivier Schawalder and makeup by Yadim Carranza. The lighting is crisp and even, highlighting the textural interplay between the smooth dress fabric and the wispy, linear fringe.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign