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  • ·Soulgarden Brand Identity visual asset featuring a blue saree
ProjectBrand Identity
A young south asian woman wearing a blue saree standing against a draped curtain backdrop next to a restaurant menu flyer

Brand Identity 2020

Associated creatives

Studio 87
Studio 87Projects by
Oddity
OddityProjects by
Badal Patel
Badal PatelProjects by
ZAK
ZAKProjects by

Tags

young south asian woman in blue sareesouth asian woman in blue sareewoman in blue sareeblue sareesouth asian womanyoung womanrestaurant menu flyermenu flyerrestaurant menu

Description

This brand identity asset showcases a split composition with a photographic portrait on the left and a typographic menu design on the right. On the left side, a young south asian woman stands centered in a light blue saree against warm coral-toned draped curtains and a patterned rug. Prominent yellow Bengali script and cursive branding overlay the image. The right side features a clean, grey text-based menu layout with restaurant details and dish listings under yellow branding headers. The overall design balances cultural photography with clean typographic hierarchy.

Style

Horizontal, Commercial, Clean

Techniques

Typography

Industries

Restaurants

Color

Sky Blue (50%)
Lemon (30%)

Background

Set-dressed

Context

Advertising Campaign