
Songzio 'Pure Rebel' Spring 2024 Ad Campaign 2024
About
This diptych image for the Songzio Pure Rebel Spring 2024 ad campaign features a model in dark avant-garde styling, photographed by Cho Gi-Seok. The left panel shows the subject holding a live pigeon with white feathered branches piercing through the dark sleeveless top against a neutral backdrop. The right panel depicts the model kneeling in a dim environment, cupping a glowing match flame in their hands. The composition highlights surreal artistic direction with high-contrast lighting and theatrical props. Songzio Creative Director Jay Songzio shapes the distinct visual narrative of the collection.
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Background
White Seamless
Context
Advertising Campaign