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  • ·Songzio Pure Rebel Spring 2024 Ad Campaign Editorial
BrandSongzio
Project'Pure Rebel' Spring 2024 Ad Campaign
Diptych of a model in a black sleeveless top with white feather props and a pigeon for Songzio Pure Rebel campaign.

Songzio 'Pure Rebel' Spring 2024 Ad Campaign 2024

Associated creatives

Jay Songzio
Jay SongzioSongzio Creative Director
Cho Gi-Seok
Cho Gi-SeokPhotographer

Tags

man in black top holding pigeonman in black topholding pigeonman holding pigeonsongzio ad campaignasian manblack sleeveless top

Description

This diptych image for the Songzio Pure Rebel Spring 2024 ad campaign features a model in dark avant-garde styling, photographed by Cho Gi-Seok. The left panel shows the subject holding a live pigeon with white feathered branches piercing through the dark sleeveless top against a neutral backdrop. The right panel depicts the model kneeling in a dim environment, cupping a glowing match flame in their hands. The composition highlights surreal artistic direction with high-contrast lighting and theatrical props. Songzio Creative Director Jay Songzio shapes the distinct visual narrative of the collection.

Style

Editorial, Artistic, Horizontal

Industries

Designer Fashion

Color

Jet Black (60%)
Pure White (40%)

Background

White Seamless

Context

Advertising Campaign