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BrandSongzio
Project'Pure Rebel' Spring 2024 Ad Campaign
Man holding a sword standing in the center of a crowd of people in a studio setting for Songzio Pure Rebel campaign.

Songzio 'Pure Rebel' Spring 2024 Ad Campaign 2024

Associated creatives

Jay Songzio
Jay SongzioSongzio Creative Director
Cho Gi-Seok
Cho Gi-SeokPhotographer

Tags

man holding swordman holding large swordman with swordswordfeathered sleevewhite feathered sleevedark apparel

Description

An editorial fashion portrait for the Songzio Pure Rebel Spring 2024 ad campaign captured by photographer Cho Gi-Seok. A man stands centrally in a minimalist studio setting, holding a large sword upright while wearing dark apparel accented with a dramatic white feathered sleeve. He is encircled from a high-angle perspective by a dense crowd of silhouetted figures dressed in dark tones. The scene employs desaturated, high-contrast monochrome tones and dramatic lighting to create an intense narrative atmosphere.

Style

Editorial, Vertical, Desaturated, Monochrome

Industries

Designer Fashion

Color

Jet Black (70%)
Pure White (30%)

Background

White Seamless

Context

Advertising Campaign