Songzio 'Pure Rebel' Spring 2024 Ad Campaign 2024

Description

This striking campaign image features a conceptual portrait of a man whose face is overlaid with translucent architectural blueprints and technical drawings. The monochromatic composition employs multiple exposures, blending the subject's features with structural building schematics and floor plan diagrams. Directional lighting creates soft shadows across the man's face, highlighting his contemplative expression. The textured dark background and grainy finish enhance the graphic, collage-like quality of the portrait. Created by photographer Cho Gi-Seok for Songzio's Pure Rebel Spring 2024 advertising campaign.

Style

Editorial, Artistic, Vertical, Desaturated

Techniques

Multiple exposure, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign