'Pure Rebel' Spring 2024 Ad Campaign 2024

Description

This monochrome fashion portrait from the Songzio Pure Rebel Spring 2024 ad campaign was photographed by Cho Gi-Seok. The close-up composition frames a person from the chest down, wearing a structured coat with a dark button closure. Their hands are cupped together, holding a long-stemmed dandelion flower with a wispy seed head. The lighting creates soft tonal gradations across the fabric and skin, emphasizing textures and forms within a minimalist studio setting.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign