'Pure Rebel' Spring 2024 Ad Campaign 2024

Description

This diptych image for the Songzio Pure Rebel Spring 2024 ad campaign features two distinct frames captured by photographer Cho Gi-Seok. The left frame shows a model suspended in motion against a vertical, textured dark backdrop with warm lighting highlights. The right frame features a shirtless man seated with a large white feathered wing draped over his shoulder, wearing dark trousers and adorned with individual feathers arranged along his arm and back. The dark, moody color grading creates a dramatic atmosphere with striking contrast against the white apparel and props. The Songzio brand name is visible as clean white typography overlaying the right scene.

Style

Editorial, Horizontal, Moody, Monochrome

Techniques

Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Black Seamless

Context

Advertising Campaign