Songzio 'Pure Rebel' Spring 2024 Ad Campaign 2024

Description

This portrait image for the Songzio Pure Rebel Spring 2024 ad campaign features a person photographed with a double exposure technique. Geometric architectural line drawings and circular grid patterns are superimposed across the composition. The monochrome color grading imparts a grainy texture and moody atmosphere. The subject wears a dark jacket with visible metallic buttons. The photograph was captured by Cho Gi-Seok with creative direction by Jay Songzio.

Style

Artistic, Vertical, Monochrome, Grainy

Techniques

Multiple exposure, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Grey Seamless

Context

Advertising Campaign