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BrandShakespeare Theatre Company
ProjectBrand Identity
Bus shelter advertising poster for King Lear by Shakespeare Theatre Company featuring high contrast purple and orange portrait

Shakespeare Theatre Company Brand Identity 2023

Associated creatives

Pentagram
PentagramProjects by
EVERLAND
EVERLANDProjects by
Claudia Draghia
Claudia DraghiaProjects by
Sebastian Pren
Sebastian PrenProjects by
Radu Manelici
Radu ManeliciProjects by
Grávita
GrávitaProjects by
Igor Kolomiiets
Igor KolomiietsProjects by

Tags

theatre posteradvertising posterbus shelter posterKing Lear posterduotone portraitolder man portraittheatre advertisement

Description

A vertical digital advertising display housed within a bus shelter showcases a bold theatre poster for a production of King Lear by the Shakespeare Theatre Company. The poster design utilizes a striking palette of vibrant purple and intense orange with duotone photographic treatment featuring an older man with white hair and beard. Clean white typography displays the show title, dates, and theatre name alongside large stylistic letterforms at the base. The shelter structure frames the display against an urban background featuring traditional European building facades and pavement.

Style

Vertical, Commercial, Neon

Industries

Festivals & Events

Color

Violet (50%)
Burnt Orange (30%)
Pure White (20%)

Background

Street

Context

Out of Home (OOH)