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ProjectBrand Identity
A maroon canvas tote bag with bold pink STC typography hanging against a light grey wall next to a black panel reading The Edit.

Brand Identity 2023

Associated creatives

Pentagram
PentagramProjects by
EVERLAND
EVERLANDProjects by
Claudia Draghia
Claudia DraghiaProjects by
Sebastian Pren
Sebastian PrenProjects by
Radu Manelici
Radu ManeliciProjects by
Grávita
GrávitaProjects by
Igor Kolomiiets
Igor KolomiietsProjects by

Tags

maroon tote bagtote bagmaroon bagcanvas bagpink typographytypography

Description

This brand identity presentation features a dark maroon canvas tote bag hanging against a neutral grey wall, paired with a high-contrast black typographic panel on the left. The bag displays prominent pink lettering reading STC across the lower portion alongside smaller branding text near the upper edge. The layout combines clean graphic design elements with minimalist product presentation. The composition balances stark typographic hierarchy with refined commercial styling.

Style

Horizontal, Commercial, Clean, Minimalist

Color

Burgundy (60%)
Hot Pink (40%)

Background

Grey Seamless

Context

Advertising Campaign