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Outdoor billboard featuring a multi-panel athletic poster with text and weightlifters exercising against an urban sidewalk setting.

Sesión Tequila Brand Identity 2020

Associated creatives

Tags

Description

An outdoor billboard is mounted on a brick wall above a paved sidewalk, displaying a large multi-panel advertising poster. The poster features a grid of panels in blue, red, and grey tones showcasing individuals performing weightlifting exercises and barbell squats in a gym setting. Prominent typographic elements and curved graphic arrows overlay several sections alongside recurring branding text at the bottom of each panel. Natural daylight illuminates the urban scene, which includes a vertical street pole crossing the right side of the billboard and traditional building exteriors visible in the upper background.

Style

Horizontal, Commercial, Clean

Industries

Fitness

Background

Street

Context

Out of Home (OOH)