Rooster Brand Identity 2020

Description

This editorial photograph for the Rooster brand identity project captures a person seated astride a vibrant yellow moped. The subject wears a matching yellow utility jumpsuit and black lace-up combat boots. The motorcycle is heavily customized with red and yellow branding decals reading Rooster Beers and Bia Ga. A stainless steel keg secured to the rear rack displays similar branded labels. The setting features a weathered concrete ground and a textured wall with faint graffiti in the background under natural daylight.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Beverages

Color

Background

Street

Context

Advertising Campaign, Editorial