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BrandRooster
ProjectBrand Identity
Collection of fifteen square beer coasters in red and yellow with typography and rooster logo against a black ground

Rooster Brand Identity 2020

Associated creatives

Rice Studios
Rice StudiosGraphic Design
Ruby Châu
Ruby ChâuIllustration
Lý Xuân LợiWing Chan
Lý Xuân LợiWing ChanPhotography

Tags

beer coastersred beer coastersyellow beer coasterssquare beer coastersbeer coaster gridrooster beer coasters

Description

This graphic design project for Rooster features a gridded arrangement of fifteen square beer coasters presented against a dark background. The coasters alternate between vibrant red and yellow colourways, featuring bold serif typography and playful messaging such as here comes the rooster and bia ga. A central coaster showcases a detailed rooster emblem encircled by rooster beers text. The composition is clean and structured, highlighting the distinct typographic hierarchy and cohesive colour palette developed for the brand identity.

Style

Horizontal, Commercial, Clean, Graphic

Techniques

Typography

Industries

Alcoholic Beverages

Color

Crimson (50%)
Golden Yellow (50%)

Background

Black Seamless

Context

Advertising Campaign