Rooster Brand Identity 2020

Description

This image from the brand identity project for Rooster captures a delivery worker seen from behind, wearing a bright yellow long-sleeve shirt emblazoned with the Rooster Beers logo and rooster graphic. A large metal beer keg branded with red and yellow tape is secured across the rear of the motorcycle using a patterned strap. The shot is captured outdoors in daylight against a simple grey concrete street surface. The composition focuses squarely on the branded apparel and commercial transport elements as part of the brand rollout.

Style

Editorial, Vertical, Clean

Industries

Alcoholic Beverages

Color

Background

Street

Context

Advertising Campaign