Rooster Brand Identity 2020

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This image from the brand identity project for Rooster captures a delivery worker seen from behind, wearing a bright yellow long-sleeve shirt emblazoned with the Rooster Beers logo and rooster graphic. A large metal beer keg branded with red and yellow tape is secured across the rear of the motorcycle using a patterned strap. The shot is captured outdoors in daylight against a simple grey concrete street surface. The composition focuses squarely on the branded apparel and commercial transport elements as part of the brand rollout.