Rooster Brand Identity 2020

Description

A close-up studio shot captures stacked colorful packaging crates for the brand Rooster as part of a brand identity project. The crates feature bold typography with red and yellow lettering set against yellow, black, and green backgrounds. Blue and orange bungee cords with metal hooks tightly secure the stacked boxes, casting sharp shadows across the surfaces. Hard directional lighting highlights the textured materials and clean graphical composition of the commercial packaging.

Style

Vertical, Commercial, Clean, Graphic

Techniques

Hard Light

Industries

CPG / Packaged Food

Color

Context

Advertising Campaign