Rock Werchter Brand Identity 2023

Description

This image showcases the brand identity and poster campaign for Rock Werchter 2023, featuring three distinct promotional displays mounted diagonally on a brushed metallic station wall. Beside the posters, a commuter is captured in motion with a dynamic motion blur on an ascending escalator. The posters feature bold typographic designs and vibrant color palettes including red, blue, and green with festival dates. The composition uses diagonal leading lines created by the escalator and wall panels to draw the eye across the frame. Clean lighting and sharp framing highlight the printed graphic details.

Style

Horizontal, Commercial, Clean

Techniques

Long exposure

Industries

Festivals & Events

Color

Background

Metal Texture

Context

Out of Home (OOH)