Ralph Lauren 'Only Polo' Spring 2024 Ad Campaign 2024

Description

This image from the Ralph Lauren "Only Polo" Spring 2024 ad campaign features a model standing on a sunlit sandy beach. The subject wears a woven straw hat, a dark navy striped blazer with a distinctive crest patch, and a colourful patterned skirt. In the sunlit background, bright orange beach umbrellas and a wooden beach chair are visible under a warm natural light. The photograph was captured by photographer Dan Martensen, showcasing a classic resort aesthetic with vibrant summer hues and relaxed coastal styling.

Style

Vertical, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign