Ralph Lauren 'Only Polo' Spring 2024 Ad Campaign 2024

Description

This photograph for the Ralph Lauren 'Only Polo' Spring 2024 ad campaign was captured by photographer Dan Martensen. The image features a Black man in his 20s with short hair, wearing a navy blue blazer, an open white collared shirt over a blue-and-white striped t-shirt, and white trousers secured with a brown braided leather belt. He is captured in a medium shot, leaning casually against a white architectural pillar outdoors with soft natural lighting illuminating the scene. The composition is clean and focused, reflecting a classic preppy aesthetic characteristic of the brand's seasonal advertising.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Luxury Fashion Houses

Color

Background

House

Context

Advertising Campaign