Ralph Lauren 'Only Polo' Spring 2024 Ad Campaign 2024

Description

This image from the Ralph Lauren Only Polo Spring 2024 ad campaign features two models posing together outdoors in an editorial portrait captured by photographer Dan Martensen. The female model is in the foreground, wearing a tied blue-and-white striped button-down shirt over striped shorts and a braided hairstyle. Standing closely behind her is a male model wearing wire-rimmed glasses, a patterned plaid button-down over a striped t-shirt, and a patterned scarf tied around his waist. The lighting is soft and natural, highlighting the casual, preppy styling of the collection against a lush, out-of-focus green garden background.

Style

Vertical, Commercial, Warm

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Garden

Context

Advertising Campaign