Ralph Lauren 'Only Polo' Spring 2024 Ad Campaign 2024

Description

Five models pose together on a sandy beach against a soft, bright sky in this campaign image for Ralph Lauren photographed by Dan Martensen. The group wears vibrant, layered striped apparel including multi-coloured knitwear, button-down shirts, and trousers in shades of blue, red, green, and yellow. Accessories such as baseball caps and a striped bucket hat complete the casual outdoor styling. The composition is horizontally framed with natural daylight illuminating the scene.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Sandy Beach

Context

Advertising Campaign