Puma x Rosé 'The Puma Palermo' 2024 Ad Campaign 2024

Description

Rosé is featured in the 2024 advertising campaign for Puma x Rosé, posed outdoors while seated on a vibrant red fire hydrant. She wears a yellow patterned long-sleeve crop jersey, a black skirt, tall black socks, and bright blue Puma sneakers with white detailing. Her long blonde hair flows loosely around her shoulders as she gazes directly toward the camera. The urban background features a textured red corrugated wall and concrete structural elements with a metal railing. Natural lighting highlights the clean composition and bold color contrast of the fashion portrait.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Sportswear

Color

Background

Street

Context

Advertising Campaign