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BrandPuma x Rosé
Project'The Puma Palermo' 2024 Ad Campaign
Rosé wearing a black Puma tracksuit and sneakers posing on outdoor stone steps against a graffiti wall

Puma x Rosé 'The Puma Palermo' 2024 Ad Campaign 2024

Associated creatives

Rosé
RoséModel
Seoul
SeoulLocation
South Korea
South KoreaLocation

Tags

RoséRosé in Puma tracksuitwoman wearing Puma tracksuitwoman wearing black tracksuitPuma tracksuitblack tracksuitathletic jacketblack sneakersPuma sneakers

Description

Rosé features in the 2024 ad campaign for Puma x Rosé, posing on outdoor stone steps against a graffiti-covered wall. She wears a black athletic jacket with white detailing, a matching dark skirt, white Puma socks, and black Puma sneakers. The low-angle vertical composition captures a candid streetwear aesthetic in natural daylight against urban surroundings.

Style

Lifestyle, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (70%)
Pure White (30%)

Background

Street

Context

Advertising Campaign