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Project'The Puma Palermo' 2024 Ad Campaign
Rosé wearing black Puma athletic wear with white stripes posing on a city street next to a pole.

'The Puma Palermo' 2024 Ad Campaign 2024

Associated creatives

Rosé
RoséModel
Seoul
SeoulLocation
South Korea
South KoreaLocation

Tags

rosewoman wearing black athletic wearblack athletic wearblack crop topblack zip up jacketblack skirtwhite socksblack sneakersblonde hair

Description

Model Rosé poses on an urban sidewalk for The Puma Palermo 2024 ad campaign by Puma x Rosé. She wears a black athletic zip-up jacket with white sleeve stripes over a matching black crop top and skirt, paired with white athletic socks and black sneakers. Her blonde hair falls in soft waves over her shoulders as she leans lightly against a grey utility pole on a street with storefronts visible in the background.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Sportswear

Color

Jet Black (70%)
Pure White (30%)

Background

Street

Context

Advertising Campaign