Puma Puma AFCON 2026 - Art Direction 2025

Description

This video captures a digital out-of-home advertising display at a city bus shelter showcasing Puma sports apparel for the AFCON 2026 campaign. The screen cycles through dynamic athletic portraits, vibrant sportswear colours, and the iconic Puma logo against urban street traffic. Senior Art Director Giacomo Donati leads the creative direction, blending sports culture with high-impact outdoor media display. The ambient street setting provides a real-world backdrop to the motion graphics sequence playing on the public screen.