Puma
Puma AFCON 2026 - Art Direction
Brand
Date
Oct 2025
Description
Puma showcases its 2026 AFCON national team kits in this sportswear campaign, which bridges the gap between athletic performance and editorial fashion. Art directed and photographed by Giacomo Donati, the series highlights the specific detailing of jerseys for teams including Morocco, Senegal, and Ghana through a mix of studio and cinematic portraiture. The project leans into a warm, layered aesthetic, utilizing hard light to draw out the intricate textures of the official kits and their geometric patterns. These visual elements are anchored by moody, natural light compositions that frame the players within architectural settings, emphasizing the craftsmanship behind the apparel.
Industries
Sportswear
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.