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Brand
Puma
ProjectPuma AFCON 2026 - Art Direction
A Black man wearing a green patterned Puma jersey looking down thoughtfully through a framed foreground view.

Puma Puma AFCON 2026 - Art Direction 2025

Associated creatives

Giacomo Donati
Giacomo DonatiSenior Art Director
Giacomo Donati
Giacomo DonatiPhotographer

Tags

black man in green jerseyblack manman in green jerseygreen jerseypuma jersey

Description

This portrait for the Puma AFCON 2026 project, art directed by Giacomo Donati, features a Black man captured in a moody, cinematic composition. He wears a vibrant green jersey with a patterned design, a yellow collar, and a prominent badge on the chest. The subject looks downward with a serious expression, partially framed through an architectural foreground structure that creates natural depth. The lighting is soft and directional, highlighting facial contours while maintaining deep shadows in the background. The color palette centers on rich greens contrasted against muted interior tones.