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Brand
Puma
ProjectPuma AFCON 2026 - Art Direction
Models showcase Puma African national football team jerseys in red, green, and yellow against warm draped fabric backdrops.

Puma Puma AFCON 2026 - Art Direction 2025

Associated creatives

Giacomo Donati
Giacomo DonatiSenior Art Director
Giacomo Donati
Giacomo DonatiPhotographer

Tags

puma football jerseyspuma jerseysnational team jerseysmorocco soccer jerseymorocco jerseyghana soccer jerseyghana jerseysenegal soccer jerseysenegal jerseyred soccer jerseyyellow soccer jerseygreen soccer jersey

Description

A multi-panel campaign collage showcasing Puma African national team football kits for AFCON 2026, art directed by Senior Art Director Giacomo Donati. The compositions feature models wearing official jerseys including Morocco's red shirt with green trim, Senegal's patterned green kit, and Ghana's vibrant yellow jersey with a central black star. Warm, direct studio lighting illuminates textured fabrics and patterned tapestries in the background, combining athletic performance apparel with editorial fashion styling.