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BrandProenza Schouler
ProjectWhite Label Fall 2024 Ad Campaign
Close-up portrait of model Vanessa Moody wearing a dark ribbed-collar coat against a plain light background

Proenza Schouler White Label Fall 2024 Ad Campaign 2024

Associated creatives

 Jack McCollough & Lazaro Hernandez
 Jack McCollough & Lazaro HernandezProenza Schouler Creative Directors
 Hedi Stanton
 Hedi StantonPhotographer
Vanessa Moody
Vanessa MoodyModel
 Jay Massacret
 Jay MassacretStylist
 Ledora Francis
 Ledora FrancisHair
 Ayaka Nihei
 Ayaka NiheiMakeup

Tags

woman in dark coatwoman in coatdark coatribbed collarmodel portraitvanessa moody

Description

This close-up fashion portrait features model Vanessa Moody captured by photographer Hedi Stanton for the Proenza Schouler White Label Fall 2024 ad campaign. Styled by Jay Massacret, the subject wears a dark grey coat with a prominent ribbed high collar and a central zipper closure. Hair was styled by Ledora Francis and makeup by Ayaka Nihei, complementing the intimate framing and neutral background. The image exhibits soft lighting and a clean, direct composition focused on the garment's texture and tailored details.

Style

Editorial, Vertical, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Charcoal (70%)
Jet Black (30%)

Background

White Seamless

Context

Advertising Campaign