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  • ·Proenza Schouler Fall 2024 Ad Campaign Editorial Portrait
BrandProenza Schouler
ProjectWhite Label Fall 2024 Ad Campaign
Model Vanessa Moody wearing a patterned grey oversized coat and dark trousers against a plain studio background.

Proenza Schouler White Label Fall 2024 Ad Campaign 2024

Associated creatives

 Jack McCollough & Lazaro Hernandez
 Jack McCollough & Lazaro HernandezProenza Schouler Creative Directors
 Hedi Stanton
 Hedi StantonPhotographer
Vanessa Moody
Vanessa MoodyModel
 Jay Massacret
 Jay MassacretStylist
 Ledora Francis
 Ledora FrancisHair
 Ayaka Nihei
 Ayaka NiheiMakeup

Tags

vanessa moodymodel vanessa moodywoman in grey coatgrey coatpatterned coatoversized coatdark trousers

Description

This portrait from the Proenza Schouler White Label Fall 2024 ad campaign features model Vanessa Moody photographed by Hedi Stanton. She wears an oversized patterned grey coat layered over dark trousers, styled by Jay Massacret with hair by Ledora Francis and makeup by Ayaka Nihei. Creative direction is by Jack McCollough and Lazaro Hernandez. The composition is captured vertically in a clean studio setting with soft neutral lighting.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Medium Grey (60%)
Jet Black (40%)

Background

White Seamless

Context

Advertising Campaign