Logo
  • Home
  • ·Media
  • ·Proenza Schouler White Label Fall 2024 Ad Campaign
BrandProenza Schouler
ProjectWhite Label Fall 2024 Ad Campaign
Model Vanessa Moody sitting backward on a metal chair wearing dark blue jeans and a black sweater against a plain white seamless backdrop

Proenza Schouler White Label Fall 2024 Ad Campaign 2024

Associated creatives

 Jack McCollough & Lazaro Hernandez
 Jack McCollough & Lazaro HernandezProenza Schouler Creative Directors
 Hedi Stanton
 Hedi StantonPhotographer
Vanessa Moody
Vanessa MoodyModel
 Jay Massacret
 Jay MassacretStylist
 Ledora Francis
 Ledora FrancisHair
 Ayaka Nihei
 Ayaka NiheiMakeup

Tags

vanessa moodymodel seated on chairmodel on chairwoman seated on chairwoman in dark sweaterdark sweaterblack sweaterblue denim jeansdenim jeansblue jeans

Description

Model Vanessa Moody is featured in the White Label Fall 2024 ad campaign for Proenza Schouler, photographed by Hedi Stanton. She is captured seated backward on a dark metal chair against a clean white seamless background. She wears a dark sweater paired with deep blue denim jeans and dark boots. The styling is by Jay Massacret, with hair by Ledora Francis and makeup by Ayaka Nihei. The composition employs a vertical framing style with soft, natural-leaning studio illumination.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Navy (60%)
Jet Black (40%)

Background

White Seamless

Context

Advertising Campaign