Proenza Schouler White Label Fall 2024 Ad Campaign 2024

Description

This image from the Proenza Schouler White Label Fall 2024 ad campaign features model Vanessa Moody posing against a seamless white studio background. She wears a dark sleeveless midi dress with adjustable drawstrings at the hem and dark flat shoes. Her arms are raised with hands clasped behind her head in a relaxed pose. The campaign was photographed by Hedi Stanton with creative direction by Jack McCollough and Lazaro Hernandez. Styling was handled by Jay Massacret, with hair by Ledora Francis and makeup by Ayaka Nihei.

Style

Editorial, Vertical, Desaturated, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

White Seamless

Context

Advertising Campaign