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ProjectWhite Label Fall 2024 Ad Campaign
Model wearing a sleeveless pleated black dress with thin waist ties against a light seamless background for Proenza Schouler

White Label Fall 2024 Ad Campaign 2024

Associated creatives

 Jack McCollough & Lazaro Hernandez
 Jack McCollough & Lazaro HernandezProenza Schouler Creative Directors
 Hedi Stanton
 Hedi StantonPhotographer
Vanessa Moody
Vanessa MoodyModel
 Jay Massacret
 Jay MassacretStylist
 Ledora Francis
 Ledora FrancisHair
 Ayaka Nihei
 Ayaka NiheiMakeup

Tags

woman in pleated black dresspleated black dressblack dresssleeveless dresswaist ties

Description

This fashion advertising image for the Proenza Schouler White Label fall 2024 collection features model Vanessa Moody photographed by Hedi Stanton. The subject wears a sleeveless, vertically pleated dark dress detailed with fine wrap-around waist ties. The composition centers on the upper body and torso against a clean, pale background with soft lighting. Creative direction was led by Jack McCollough and Lazaro Hernandez, with styling by Jay Massacret, hair by Ledora Francis, and makeup by Ayaka Nihei. White text at the base reads Proenza Schouler White Label.

Style

Editorial, Vertical, Clean

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Jet Black (90%)

Background

White Seamless

Context

Advertising Campaign