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BrandProenza Schouler
ProjectWhite Label Fall 2024 Ad Campaign
Model wearing a dark leather jacket with a ribbed collar against a pale seamless background for Proenza Schouler

Proenza Schouler White Label Fall 2024 Ad Campaign 2024

Associated creatives

 Jack McCollough & Lazaro Hernandez
 Jack McCollough & Lazaro HernandezProenza Schouler Creative Directors
 Hedi Stanton
 Hedi StantonPhotographer
Vanessa Moody
Vanessa MoodyModel
 Jay Massacret
 Jay MassacretStylist
 Ledora Francis
 Ledora FrancisHair
 Ayaka Nihei
 Ayaka NiheiMakeup

Tags

woman in dark leather jacketdark leather jacketleather jacketwoman wearing leather jacketribbed collar jacket

Description

Captured by photographer Hedi Stanton for the Proenza Schouler White Label Fall 2024 campaign, this image features model Vanessa Moody styled by Jay Massacret. The shot showcases a dark leather jacket with a structured ribbed collar, worn against a neutral pale seamless background. Hair was styled by Ledora Francis with makeup by Ayaka Nihei under creative direction by Jack McCollough and Lazaro Hernandez. The composition focuses on the tactile texture of the garment and clean studio lighting.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (70%)

Background

White Seamless

Context

Advertising Campaign