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Bold white typography spelling PIZZA in playful variations set against a solid green background

Primo Brand Identity 2017

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This graphic design project for Primo by Never Now features bold white sans-serif typography on a solid green background. The composition displays three stacked lines of text, with playful and intentional misspellings across the lines. The clean layout highlights the typographic branding and graphic identity approach. The solid colour field creates a high-contrast visual impact.