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BrandPrimo
ProjectBrand Identity
Bold white typography spelling PIZZA in playful variations set against a solid green background

Primo Brand Identity 2017

Associated creatives

Never Now
Never NowGraphic Design

Tags

white typographytypographywhite textgreen backgroundgraphic design

Description

This graphic design project for Primo by Never Now features bold white sans-serif typography on a solid green background. The composition displays three stacked lines of text, with playful and intentional misspellings across the lines. The clean layout highlights the typographic branding and graphic identity approach. The solid colour field creates a high-contrast visual impact.

Style

Commercial, Square, Graphic

Techniques

Typography, Vector

Industries

Fast Food

Color

Lime (70%)
Pure White (30%)

Background

Solid Colour

Context

Brand Film / Corporate Video