Primo Brand Identity 2017

Description

A green cursive Primo brand logo wordmark is centered horizontally and vertically on a clean solid white background. The script lettering features fluid, connected lowercase and uppercase letterforms with a consistent stroke weight. The vibrant green hue provides high contrast against the stark white backdrop. This minimalist graphic design piece was created for the Primo brand identity project.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Color

Background

White Seamless

Context

Website / Web