Primo Brand Identity 2017

Description

This brand identity project for Primo, created by Never Now, features custom graphic elements displayed on a natural wood surface. A brown glass bottle sits toward the top of the frame, surrounded by four distinct round coasters in green and white. Two of the coasters display cursive typography, one features a hand illustration tossing dough, and another reads PIZZA repeatedly in bold white type. The overhead angle highlights the grain of the wooden table and the crisp graphic design of the paper collateral.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Restaurants

Color

Background

Wood Texture

Context

Advertising Campaign