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  • ·PRIMARY COLORS H&M Fashion Editorial by Lucrezia Ganazzoli
Brand
H&M
ProjectPRIMARY COLORS
Model Vivienne Rohner in a light blue shirt and blue shorts with a striped sweater draped over shoulders

H&M PRIMARY COLORS 2026

Associated creatives

Lucrezia Ganazzoli
Lucrezia GanazzoliPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Cim Mahony
Cim MahonyHair Stylist
Anya de Tobon
Anya de TobonMakeup Artist
Vivienne Rohner
Vivienne RohnerModel

Tags

woman wearing blue shortswoman in blue shortsblue shortsshortslight blue shirtblue shirtstriped sweatersweaterfemale model posingfemale model

Description

This fashion editorial image from the project PRIMARY COLORS for H&M features model Vivienne Rohner posing against a minimal white background. She wears an oversized light blue button-down shirt paired with bright blue athletic shorts, while a colorful red and blue striped sweater is draped casually over her shoulders. Her dark brown hair is styled in a natural, tousled bob with a soft breeze effect. The lighting is bright and clean, casting gentle shadows that highlight the textures of the cotton shirt and knit fabric. Photographed by Lucrezia Ganazzoli with styling by Lisa Lindqwister.