H&M
PRIMARY COLORS
Brand
ProjectPRIMARY COLORS
Date
Aug 2026
Description
Primary Colors is a fashion editorial campaign for H&M, captured by photographer Lucrezia Ganazzoli. The series centers on a minimalist aesthetic, featuring model Vivienne Rohner against a stark white backdrop to emphasize vivid color contrast and rich textile textures. Styling by Lisa Lindqwister leans into clean, contemporary silhouettes, combining knitwear with crisp cotton layering. The production utilizes natural light and soft studio lighting to create a cohesive, editorial look, complemented by hair styling from Cim Mahony and makeup artistry by Anya de Tobon.
Style
Vertical, Clean, Editorial
Techniques
Natural light
Industries
High Street Fashion
Color
Scarlet
Background
White Seamless
Context
Lookbook
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