Primary Colors is a fashion editorial campaign for H&M, captured by photographer Lucrezia Ganazzoli. The series centers on a minimalist aesthetic, featuring model Vivienne Rohner against a stark white backdrop to emphasize vivid color contrast and rich textile textures.
Styling by Lisa Lindqwister leans into clean, contemporary silhouettes, combining knitwear with crisp cotton layering. The production utilizes natural light and soft studio lighting to create a cohesive, editorial look, complemented by hair styling from Cim Mahony and makeup artistry by Anya de Tobon.
