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Brand
H&M
ProjectPRIMARY COLORS
Model Vivienne Rohner in a dark sweater and blue shirt holding a red bag against a white seamless background.

H&M PRIMARY COLORS 2026

Associated creatives

Lucrezia Ganazzoli
Lucrezia GanazzoliPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Cim Mahony
Cim MahonyHair Stylist
Anya de Tobon
Anya de TobonMakeup Artist
Vivienne Rohner
Vivienne RohnerModel

Tags

woman holding red bagwoman holding bagholding red bagwoman in dark sweaterdark sweatersweaterblue shirtshirtred bagbag

Description

This fashion editorial image for H&M features model Vivienne Rohner posing against a bright white background. She wears a dark sweater layered over a vibrant blue shirt and holds a striking red tote bag close to her chest. The composition uses clean lighting and vivid color contrast, highlighting the wardrobe styled by Lisa Lindqwister. Hair styling by Cim Mahony and makeup by Anya de Tobon complete the look captured by photographer Lucrezia Ganazzoli.