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Brand
H&M
ProjectPRIMARY COLORS
Model Vivienne Rohner in a bright red shirt and cream sweater over her shoulders against a seamless white studio background.

H&M PRIMARY COLORS 2026

Associated creatives

Lucrezia Ganazzoli
Lucrezia GanazzoliPhotographer
Lisa Lindqwister
Lisa LindqwisterFashion Editor/Stylist
Cim Mahony
Cim MahonyHair Stylist
Anya de Tobon
Anya de TobonMakeup Artist
Vivienne Rohner
Vivienne RohnerModel

Tags

vivienne rohner red shirtvivienne rohnerred shirtwoman in red shirtcream sweaterknitted sweaterbeige trousers

Description

This fashion editorial image features model Vivienne Rohner for H&M's project Primary Colors, photographed by Lucrezia Ganazzoli with styling by Lisa Lindqwister. The subject wears a vibrant red button-down shirt paired with neutral trousers, accented by a cream-colored knit sweater draped loosely over her shoulders and bold rings on her fingers. The composition is captured with clean studio lighting against a solid white background, highlighting the vivid color contrast and rich fabric textures. Hair styling by Cim Mahony and makeup by Anya de Tobon complete the polished look.